IEO Services
AI visibility,
expertly delivered.
Buyers aren't searching, they're asking AI. When they ask ChatGPT, Claude, or Perplexity for the best in your category, your brand must be the answer. Our IEO services team makes that happen, pillar by pillar, result by result.
The AI Search Shift
The world is asking AI. Is your brand the answer?
When your ideal customer asks ChatGPT "what's the best [your category] for [their problem]", your brand needs to come up. Most brands don't. They've invested in Google rankings, not AI visibility. That's the gap IEO closes.
AI systems don't rank links. They recall entities, cite trusted sources, and surface brands they recognize. IEO Framework is the methodology that gets you into that set, and keeps you there.
5× More AI Citations
90 Days to Results
All 4 AI Engines
Where your buyers are asking
ChatGPT
"Best [category] tool?"
Claude
"Who should I use for X?"
Perplexity
"Top [category] companies?"
Gemini
"Recommend a [solution]?"
Your IEO Score: Before Optimization
→ Average brand scores 32/100. We fix that.
What We Deliver
Five pillars. Fully executed.
Every IEO engagement covers all five pillars of the framework. Here's exactly what we do, pillar by pillar.
PILLAR 01
Entity
Be known by AI
AI systems don't search, they recall. We establish your brand as a recognized, verifiable entity in the knowledge graphs and training data that power ChatGPT, Claude, Perplexity, and Gemini. Brands with strong entity signals are cited up to 4× more often in AI responses.
Create and verify your Wikidata entity record
Implement Organization, Person & Product schema markup (JSON-LD)
Build sameAs links across authoritative sources (Wikipedia, Crunchbase, LinkedIn)
Establish and verify Google Knowledge Panel
Audit and align NAP consistency across all platforms
What this means for your business
When AI recognizes your brand as a real, verified entity, you enter the shortlist it draws from before it names a single company. You stop being invisible at the exact moment a buyer asks "who's the best for this?", and start being one of the names that gets said out loud.
4×more AI citations
→entry into the AI shortlist buyers act on
Primary Metric
Entity Recognition Score
PILLAR 02
Content
Speak AI's language
AI doesn't read content the way humans do, it extracts, chunks, and retrieves. We restructure your existing content and create new content optimized for AI retrieval. Conversational AI prefers answer-first formats that directly resolve queries without ambiguity.
Restructure key pages into answer-first, Q&A format
Implement FAQ, HowTo, and Article schema on every page
Build topic clusters with strong semantic internal linking
Optimize for featured snippets and "People Also Ask" boxes
Rewrite page intros to lead with the direct answer (AI-first framing)
What this means for your business
AI answers are only as good as the content it can extract cleanly. Answer-first, schema-rich pages get pulled directly into responses, so your words, your framing, and your product become the answer the buyer reads. You control the narrative at the point of decision.
3×higher citation rate
→own the buyer's first impression
Primary Metric
AI Citation Rate
PILLAR 03
Authority
Earn AI trust
AI models weight sources by credibility signals, publication history, expert authorship, third-party validation, and citation frequency. We build the authority infrastructure that makes AI models treat your brand as a reliable, citable source, even when users don't search for you by name.
Publish original research and data-driven thought leadership
Earn coverage in authoritative publications (Forbes, TechCrunch, industry journals)
Build expert author profiles with verifiable credentials and bylines
Accumulate high-quality backlinks from trusted, AI-indexed domains
Target citations in academic, government, and Wikipedia sources
What this means for your business
Recognition gets you mentioned; authority gets you recommended. Third-party trust signals are what tip AI from "this brand exists" to "this is the one you should use", and that shift is exactly where high-intent, ready-to-buy pipeline comes from.
↑from listed → actively recommended
→higher-intent inbound leads & revenue
Primary Metric
Trust Signal Index
PILLAR 04
AI Accessibility
Get indexed by intelligence
If AI crawlers can't access your content, you're invisible, regardless of how good your content is. We audit every technical layer that determines whether GPTBot, ClaudeBot, PerplexityBot, and Google's AI crawler can fully index your site.
Audit and update robots.txt: allow GPTBot, ClaudeBot, PerplexityBot
Deploy your llms.txt file: the emerging standard for AI content access
Ensure critical content is server-side rendered, not JS-only
Submit sitemaps to AI search engines and answer engines
Validate semantic HTML structure and heading hierarchy
What this means for your business
If AI crawlers can't read you, none of the other work counts. Opening full access is the fastest, lowest-cost win in IEO, it turns the content you already own into content AI can cite, often lifting your visibility within weeks, not months.
30–60days to measurable lift
→unlocks 100% of your existing content
Primary Metric
AI Crawl Coverage
PILLAR 05
Distribution
Spread across AI surfaces
AI visibility isn't one channel, it's dozens. Users get answers from 5+ different AI surfaces daily. We amplify your IEO signals across every AI-powered discovery surface so you capture 3× more AI-driven visibility than brands focused on a single channel.
Optimize for Google AI Overviews (formerly SGE)
Submit to Perplexity Pages and AI answer indexes
Build ChatGPT plugin and GPT Action integrations
Optimize for voice search and smart assistant responses
Distribute content through AI-indexed aggregators and databases
What this means for your business
Buyers don't ask one AI, they ask five, across dozens of surfaces. Distributing your signals everywhere AI learns means you show up wherever the decision actually happens, compounding every other pillar and capturing demand you never even knew existed.
3×more AI surface coverage
→capture buyers competitors never reach
Primary Metric
AI Surface Coverage
How We Work
Your IEO journey in four stages.
Every engagement follows the same proven process, starting with a deep audit and ending with measurable, compounding AI visibility.
01
Audit
We run your brand through the full IEO Scorecard, testing all four AI engines and all five pillars. We find every gap, ranking your issues by impact.
02
Strategize
We build a prioritized 90-day roadmap. Highest-impact fixes come first, quick wins that improve your score fast, followed by longer-term authority building.
03
Execute
Our team implements across all five pillars, deploying schema, restructuring content, building authority, fixing AI accessibility, and expanding distribution.
04
Measure
Monthly re-audits track your IEO Score improvement and AI citation rate. We report in plain English, what changed, what improved, and what's next.
Deliverables
What you actually get.
Every IEO engagement produces tangible, documented outputs, not just strategy decks.
📊
IEO Scorecard
A full 0–100 score across all five pillars, with weighted sub-scores for every individual check. Your baseline and your benchmark.
🔍
AI Citation Audit
We run your brand name and category keywords across ChatGPT, Claude, Perplexity, and Gemini, showing exactly where you appear (and don't).
🗺️
90-Day IEO Roadmap
A prioritized action plan, every task tagged to a pillar, sequenced by impact, with owners and timelines. No vague strategy; just what to do and when.
⚙️
Technical IEO Fixes
llms.txt deployment, robots.txt updates, schema markup implementation, and AI crawler access, all done for you, not just recommended.
✍️
Content Restructuring
We rewrite and restructure your key pages into AI-friendly, answer-first formats, with schema markup implemented and verified.
📈
Monthly Progress Reports
Re-scored IEO Scorecard each month, with AI citation trend data, what moved, what we shipped, and the plan for the next 30 days.
Who It's For
IEO services built for growth-stage brands.
If AI systems are influencing how your buyers discover and evaluate solutions, IEO is no longer optional.
B2B SaaS & Tech
Your buyers use AI to shortlist vendors
When a CMO or VP Engineering asks ChatGPT for the best tool in your category, your brand needs to be in the answer. IEO ensures it is.
Web3 & Blockchain
Fast-moving space, slow entity recognition
Most Web3 brands are invisible to AI systems, their entity records are incomplete, their content isn't structured, and AI crawlers are blocked. We fix all of it.
Marketing Agencies
Add IEO to your service stack
Your clients are asking about AI visibility. IEO Framework white-labels into your agency offering, we provide the methodology and execution, you own the client relationship.
Professional Services
Trust signals are everything
Consultants, law firms, and advisory brands live or die on trust. IEO builds the credibility signals that make AI systems recommend you when clients ask for expert help.
E-commerce & DTC
AI is replacing Google Shopping
Perplexity Shopping and ChatGPT product recommendations are already reshaping purchase decisions. IEO gets your products into these AI-driven discovery surfaces.
Healthcare & MedTech
High trust, high stakes
Patients and practitioners increasingly ask AI for recommendations. IEO builds the entity clarity and authority signals that make AI systems confidently cite your brand.
Service Packages
Choose your IEO engagement.
Every engagement starts with the full IEO Audit. Scope and execution depth scale from there.
IEO Audit
Know exactly where you stand, and the precise playbook to close the gap.
Custom
One-time engagement
- ✓Full IEO Scorecard across all 5 pillars
- ✓AI citation test: ChatGPT, Claude, Perplexity, Gemini
- ✓Entity presence audit (Wikidata, Knowledge Graph, schema)
- ✓AI crawler accessibility report (robots.txt, llms.txt, JS rendering)
- ✓Competitor IEO score comparison (3 competitors)
- ✓Prioritized 30-day quick-win action plan
- ✓Delivered as: written report + 60-min strategy walkthrough
Request Audit
Most Popular
IEO Strategy & Build
We don't just diagnose, we execute the full 90-day IEO build for you.
Custom
90-day engagement
- ✓Everything in IEO Audit
- ✓Entity establishment: Wikidata record, schema, sameAs links
- ✓Content restructuring: up to 10 key pages rewritten for AI
- ✓Technical deployment: llms.txt, robots.txt, schema implementation
- ✓Authority seeding: 3 publication placements in AI-indexed sources
- ✓Distribution setup: AI Overview optimization + 2 AI surface integrations
- ✓Monthly IEO re-score + 60-min progress review
- ✓Dedicated IEO strategist: direct Slack access
Start Your IEO Build
IEO Retainer
Ongoing AI visibility management, continuously monitored, continuously improved.
Custom
Per month, min. 3 months
- ✓Everything in Strategy & Build
- ✓Monthly AI citation monitoring across all 4 engines
- ✓Ongoing content optimization as AI systems evolve
- ✓Continuous authority building: monthly PR and link placements
- ✓Competitive IEO tracking: alert when competitors gain ground
- ✓Proactive distribution expansion as new AI surfaces launch
- ✓Priority beta access to IEO Agentic Platform
- ✓Quarterly IEO strategy sessions with D K Junas
Discuss Retainer
FAQ
Common questions.
How is IEO different from SEO?+
SEO optimizes for Google's link-ranking algorithm. IEO optimizes for how AI systems recall, trust, and cite information. The mechanics are fundamentally different, AI systems don't rank links, they recall entities and retrieve trusted sources. IEO addresses knowledge graph presence, entity recognition, structured data for AI retrieval, and AI-specific accessibility signals that SEO never touches.
How long before I see results?+
Technical fixes (llms.txt, robots.txt, schema) show measurable improvement in 30–60 days. Entity and content improvements typically show in AI citation rates within 60–90 days. Authority signals compound over 3–6 months. We track and report at every stage so you see the progress in real time, not just at the end.
Will this work for my industry?+
IEO works for any brand that has buyers who use AI systems, which is most B2B categories, professional services, e-commerce, SaaS, Web3, healthcare, and beyond. If your buyers are using ChatGPT, Perplexity, or Claude to research and evaluate options, IEO is directly relevant. We've validated the methodology across B2B SaaS, Web3, professional services, and e-commerce.
Do you guarantee results?+
We guarantee measurable progress on your IEO Score, tracked monthly with full transparency. We don't guarantee specific AI citation outcomes because AI systems are non-deterministic and change frequently. What we do guarantee: a systematic, evidence-based approach, complete execution of every deliverable, and a methodology proven to move scores and citation rates.
What about the agentic platform, should I wait?+
Starting with IEO Services now is the right move. The platform is in development, but AI visibility is not something you want to delay, your competitors are already building theirs. Brands who start with services get priority access to the platform when it launches, plus their IEO foundation is already built and ready to be automated. Early-mover advantage is real in IEO.